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Project Overview

Website Design
Junior UI/UX Designer
Daria , Senior UI/UX Designer
Julia , Product owner
Tina , leader of development team
20 Days
Figma

Objectives

  1. Promote Exclusive App Usage: Encourage customers to shift exclusively to the app, enhancing user experience and engagement.

  2. Highlight UNOWN's Concept: Showcase the brand's unique concept, values, and services to create a compelling user connection.

  3. Emphasize Leasing Benefits: Clearly communicate the advantages of UNOWN's leasing services to address user concerns.

  4. Provide Information: Offer comprehensive details about the app's features and leasing process for both new and existing customers.

  5. Drive Engagement: Design an interactive website to capture user interest and motivate further exploration of the app.

  6. Create Brand Loyalty: Establish a sense of brand loyalty by presenting UNOWN as reliable, convenient, and innovative.

  7. Facilitate Decision-Making: Address user doubts and empower them to confidently transition to exclusive app usage.

  8. Measure Transition Success: Track and assess the success of the transition through defined metrics and performance indicators.

  9. Enhance User Experience: Design an intuitive and visually appealing website that enhances user satisfaction and navigation.

  10. Support Marketing Efforts: Align with UNOWN's marketing strategies by acting as a central hub for app promotion.

The Process

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Business Analysis
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Affinity Mapping
Create Persona
Problem and solution statement
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Scenario
User Flow
Site Map
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Ideation
Sketches
Final Wireframe
Visual Design
Wireframing
User Testing
Iterations

Discover

Business Analysis for UNOWN Website:

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​Target Audience:

  • Fashion-conscious individuals seeking budget-friendly and sustainable fashion choices.

Key Points:

  • Emphasize app's collection diversity and convenience.

  • Limited marketing budget and regulatory constraints require strategic positioning.

Marketing Approach:

  • Leverage social media and influencers for efficient marketing.

  • Craft engaging content to highlight the app's unique value.

Conversion Strategy:

  • Website's persuasive content directs users to download the app.

  • Calls-to-action highlight app benefits and ease of use.

UX Design Goals:

  • Create an intuitive, visually appealing website.

  • Ensure seamless navigation and clear messaging.

Measuring Success:

  • Track website traffic, click-through rates, and app downloads.

  • User feedback and engagement metrics .

Sustainability Impact:

  • Highlight reduced fashion waste and eco-friendliness.

  • Align messaging with the trend towards sustainable fashion choices.

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Define / Analysis

Affinity Mapping for UNOWN Website:

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User Perspective:

  • Convenience in exploring fashion trends without full ownership

  • Budget-conscious approach to accessing stylish items

  • Interest in sustainable fashion options

App Value:

  • Introducing an innovative fashion leasing app

  • Website acts as a gateway to the app, showcasing its benefits

Target Audience:

  • Fashion enthusiasts seeking affordable, eco-friendly choices

Distinctive Features:

  • Wide range of fashion items available for leasing

  • Stress on practicality, enabling less commitment

Challenges:

  • Limited budget for marketing and production

  • Navigating regulations to avoid medical claims

Marketing Approach:

  • Leveraging social media, influencers, and content marketing

  • Clear communication of app benefits through website content

Conversion Strategy:

  • Engaging website content that directs users to the app

  • Calls-to-action highlighting app advantages

Design Goals:

  • User-friendly website interface with intuitive navigation

  • Focused messaging to quickly capture user attention

Measurement of Success:

  • Monitoring website traffic, click-through rates, and app downloads

  • User feedback and engagement metrics assessment

Problem Solving:

  • Maximizing online marketing impact within the budget

  • Positioning the app as fashion-focused within regulatory boundaries

Future Potential:

  • Integration of interactive site elements and user-generated content

  • Evolving the website with app updates and user preferences

Eco-Friendly Aspect:

  • Showcasing the app's role in reducing fashion waste

  • Aligning with the rising interest in sustainable fashion choices

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Persona

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Problem & Opportunity:

  • UNOWN introduces a fashion leasing app to address overspending on clothing and promote sustainability.

Solution & Value:

  • The website acts as a gateway to the leasing app, communicating benefits like affordable access to trendy items without ownership.

Develop

Scenario

User: Marta, a fashion-conscious individual seeking trendy and sustainable fashion options. 

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Background: Marta is on the lookout for fashionable clothing and accessories to complement her new lifestyle in a new home.

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Discovery: At a social gathering, Marta overhears a conversation about UNOWN, a fashion leasing app that offers diverse and sustainable fashion choices.

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Exploration: Curious, Marta visits the UNOWN website to explore the fashion items available for lease. She discovers the app's features and benefits, which include a wide collection of clothing and eco-friendly options.

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Decision: The website's presentation of stylish fashion choices and its commitment to sustainability resonate with Marta's values. The user-friendly website and compelling messaging convince her that UNOWN is the solution she's been looking for and she decided to download the app.

Flow Diagram

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Site Map

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Design

Low-fidelity prototype

Home Page 1

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Home Page 2
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Mid-Fidelity prototype

Final Design

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